With $115M in Sales, over 320 transactions, and a 99.5% List to Sold price, The Hancock Group knows what it takes to get your home sold in the least amount of time, for the most money!
The first time we meet, we will discuss what your selling objectives are. This is a good time to ask questions, and I will give you an idea of what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations. I will provide you with a complete Comparative Marketing Analysis (CMA) for your property. In a hurry? Try our Home Valuation Tool.
Once you decide you are ready, we will review and sign a standard Listing Agreement. We will also complete all of the mandatory disclosure forms. I will then arrange to have a professional photographer come in a shoot a 3D video, take HDR photos, and create a floor plan. See an example here.
Before putting your home on the market, we want to ensure it is most attractive to potential buyers. Knowing how to showcase and accentuate the best features of your home, without incurring unnecessary expense, is at the core of what I do. I will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and making your property feel welcoming to potential buyers. If staging is necessary, I will share some options based on your property.
Pricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity.
Everything we do is focused around showcasing your home to bring maximum value. And as we know, success is in the details. Understanding where buyers come from allows me to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts are key to a successful sale. My maximum exposure marketing plan includes Comprehensive Internet marketing through our site, Realtor.com, Zillow.com, Trulia.com, Facebook Ads, Google PPC, and dozens of others.
Also, public open houses & brokers tours, yard signage, and color brochures; sales agent network; and customized property marketing. I will remain in constant communication with you and give you progress reports on showings and all activity.
The complexities of processing transactional documents will be made very easy for you through my continuous guidance and communication. I will review all offers and terms of each offer with you and negotiate on your behalf so that you obtain the highest possible price for your home while limiting your exposure and protecting your bests interests.
Once your home is under contract I will prepare all seller required disclosures and reports, attend appraisal with recent comparables to support your purchase price, and make sure all contingencies and repair requests are removed in a timely manner per the contract. Communication between us is imperative and I can assure you that you will be informed every step of the way.
Congratulations, you have now sold your home! I will provide you with helpful moving hints and also be there to answer any questions. I am always available to help you should a question arise after the closing and I want to ensure that you are 100% satisfied.